Ukrainian Facebook-Revolution? Social Networks Against a Background of Euromaidan Social research (November – December 2013)

Kyrylo Galushko, Ph.D., Institute of History of Ukraine, Kyiv
Natalia Zorba, M. of Soc., M. Drahomanov National Pedagogical University, Kyiv

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The Euromaidan phenomenon of is the most remarkable subject of political, social and culturological research into the Ukrainian life in the end of 2013 – the beginning of 2014. Understandably there could be numerous research methods applied to examine it. We focused on the role of social networking in shaping public opinion and mobilizing mass support, and their function as the protests’ communication vehicle. The format of this research is the expert poll of opinion leaders of the Ukrainian segment of Facebook, Twitter and Vk.com.

Феномен Євромайдану становить собою найбільш яскравий об’єкт поточного соціологічного, політологічного та культурологічного вивчення українських реалій кінця 2013 – початку 2014 року. Зрозуміло, що напрямів, шляхів та методів вивчення може бути чимало. Ми зосередилися на ролі соціальних мереж у формуванні настроїв громадської думки, комунікативного інструменту протестних акцій та мобілізаційного засобу для залучення масової підтримки. Формат дослідження – експертне опитування опініонз-лідерів українських соціальних мереж.

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EuroMaidan Online

Carola Frediani on the EuroMaidan online – how the internet and social media have impacted the revolution.

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From “How Ukraine’s EuroMaidan Revolution Played Out Online”:

After three months of demonstrations and fighting on the streets, ending with the ouster of President Viktor Yanukovych, there are few doubts that the Internet and social media played major roles in the revolution. While the Ukrainian press coverage was often limited, technology and online platforms not only materially sustained the protesters, but also helped them to reach an international audience.

Protestors began to mobilize on Nov. 21, 2013, after the Ukrainian government suspend preparations for the EU-Ukraine Association agreement. They gathered in Independence Square (Maidan) in Kiev and used the hashtags #euromaidan and #евромайдан on Twitter and Facebook. The Facebook posts of Hromadske TV journalist Mustafa Nayem, encouraging Ukranians to gather at Maidan, received more than 1,000 shares in a few hours. At the same time, a number of independent video streams were set up, on platforms like UStream, live broadcasting what was happening on the streets. Read more